Our way of working

TRAIDE Approach figure 2025 finalforweb3b

At TRAIDE, we believe that achieving lasting impact requires collaboration and knowledge sharing. That is why we make our methodology freely available to other organisations.We encourage others to adopt, apply and build upon our approach to strengthen their own work and contribute to our shared mission of creating sustainable economic opportunities. Our methodology is free to use, provided that TRAIDE Foundation is acknowledged as the original source.

Our goal

Solving development challlenges by engaging the privater sector to create long-term commercially viable solutions.

Local support is key in emerging countries

We have local offices with diverse teams, strong networks and expertise, a ‘yes we can’ attitude, and the flexibility and stamina to adapt to national and international developments – all key ingredients for sustainable private sector development in emerging markets.

Let’s unlock the transformative power of impactful business together. We invite you to engage with us!

Meet our team

Reviews

Shagun Jain

“We highly recommend TRAIDE to any company seeking an authentic and purposeful expansion into the Ethiopian market.”

Shagun Jain
Name: Shagun Jain
Position: Commercial Director, Spark Energy
Zweder Wurfbain

“TRAIDE helped us identify the right potential partners as well as ‘translating’ our business solution to public sector language.”

Zweder
Name: Zweder Wurfbain
Position: CEO Nedamco Africa
Jan de Graaf

“The ‘Partners in Pellets’ project wouldn’t exist without the support of TRAIDE. Several partners have been brought together to provide clean cooking access to thousands of Rwandan households and reduce CO2 emissions.”

Jan de Graaf
Name: Jan de Graaf
Position: COO, BioMassters
Joost van Engen

“TRAIDE’s support during our fact-finding mission in Ethiopia exceeded our expectations – their tailored program, local expertise, and proactive approach allowed us to successfully assess the market. We appreciate TRAIDE’s commitment to supporting us in our mission to address health needs in hard-to-reach areas of African countries.”

Joost van Engen
Name: Joost van Engen
Position: Founder, Healthy Entrepreneurs

Meet the team

Our team consists of 15+ dedicated professionals in Ethiopia, Rwanda, Burundi and the Netherlands.

Get Acquainted