Our purpose

Emerging countries have Sustainable Development Goals (SDGs) that require sustainable private sector solutions. But challenging contexts in these countries often discourage businesses from engaging…

This is why the TRAIDE Foundation develops more and better (Dutch) business in emerging countries. So that they can become the long-term driver for sustainable change.

Our vision

Sustainable development of emerging countries is accelerated by private-sector solutions.

Our mission

We empower the private sector to develop sustainable solutions for local development challenges.

Our way of working

National and international companies are the backbone of emerging economies. Therefore, TRAIDE develops partnerships and companies that contribute to positive socioeconomic development. Our in-country teams continuously spot, design, chase and establish impactful businesses.

The Assess phase focuses on identifying local development challenges and related private sector solutions. It involves conducting research, stakeholder consultations, and feasibility analyses to validate the commercial viability, impact potential, and scalability of potential interventions

Local support is key
in emerging countries

We have local offices with diverse teams, strong networks and expertise, a ‘yes we can’ attitude, and the flexibility and stamina to adapt to national and international developments – all key ingredients for sustainable private sector development in emerging markets.

Let’s unlock the transformative power of impactful business together. We invite you to engage with us!

Meet our teams
Traide Netherlands
Traide Ethiopia
Traide Rwanda
  • “TRAIDE's support during our fact-finding mission in Ethiopia exceeded our expectations. Their tailored program, local expertise, and proactive approach allowed us to successfully assess the market. We appreciate TRAIDE's commitment to supporting us in our mission to address health needs in hard-to-reach areas of African countries, and we look forward to future collaborations.”

    Joost van Engen
    Joost van Engen Founder, Healthy Entrepreneurs
  • “More than just a service provider, TRAIDE stands as a true partner in responsible business development. Their dedication, knowledge, and passion for connecting us with relevant stakeholders were instrumental in our smooth integration.”

    Shagun Jain
    Shagun Jain Commercial Director, Spark Energy
  • “To have a local partner that can help to get in contact with the right people in an organization. Your tenacity to get to the right person was very successful. Also, TRAIDE's tenacity to get meetings organised was really helpful.”

    Tjeerd Driessen
    Tjeerd Driessen Director Business Development, Royal HaskoningDHV
  • “It was very useful and a great contribution to a successful fact-finding mission.”

    Nicole Spieker
    Nicole Spieker Chief Executive Officer, Pharm Access Foundation
  • “TRAIDE supported us in preparing a market visit to Addis Ababa. We received high quality information ahead of our visit and they planned meetings with many relevant stakeholders both from public and private sector. Due to TRAIDE’s support our visit was very effective and insightful. It also saved us lots of time in preparation.”

    Sten van der Ham
    Sten van der Ham CEO & Co-Founder, eBee Africa
  • “TRAIDE helped us identify the right potential partners as well as ‘translating’ our business solution to public sector language.”

    Zweder Wurfbain
    Zweder Wurfbain CEO, Nedamco Africa
  • “The 'Partners in Pellets' project wouldn't exist without the support of TRAIDE. Several partners have been brought together to provide clean cooking access to thousands of Rwandan households and reduce CO2 emissions.”

    Jan de Graaf
    Jan de Graaf COO, BioMassters
  • “Because of the trade mission, 1. We made some promising contacts and links for more intense partnerships with farmers. 2. by knowing more about the real practicalities of Ethiopian farms (Agroforestry), to speak about current challenges, so we can help our customer understand why we do things a certain way.”

  • “Most appreciated this mission because we got the opportunity to meet the producers of some of the best coffees in the World.”

  • “The contact with producers is what liked the most about the trade mission. Further, the mission has helped us open our mind to the deforestation issue.”

A close collaboration

TRAIDE Foundation works closely with the Netherlands Ministries
to continuously align our activities to their objectives.

Meet the team

Our team consists of 25+ dedicated professionals in Ethiopia, Rwanda and the Netherlands.
Get Acquainted