Our way of working

TRAIDE Approach figure 2025_finalforweb3b-02

Our goal

Solving development challlenges by engaging the privater sector to create long-term commercially viable solutions.

Local support is key in emerging countries

We have local offices with diverse teams, strong networks and expertise, a ‘yes we can’ attitude, and the flexibility and stamina to adapt to national and international developments – all key ingredients for sustainable private sector development in emerging markets.

Let’s unlock the transformative power of impactful business together. We invite you to engage with us!

Meet our team

Reviews

Joost van Engen

“TRAIDE’s support during our fact-finding mission in Ethiopia exceeded our expectations – their tailored program, local expertise, and proactive approach allowed us to successfully assess the market. We appreciate TRAIDE’s commitment to supporting us in our mission to address health needs in hard-to-reach areas of African countries.”

Name: Joost van Engen
Position: Founder, Healthy Entrepreneurs
Shagun Jain

“We highly recommend TRAIDE to any company seeking an authentic and purposeful expansion into the Ethiopian market.”

Name: Shagun Jain
Position: Commercial Director, Spark Energy
Zweder Wurfbain

“TRAIDE helped us identify the right potential partners as well as ‘translating’ our business solution to public sector language.”

Name: Zweder Wurfbain
Position: CEO Nedamco Africa
Jan de Graaf

“The ‘Partners in Pellets’ project wouldn’t exist without the support of TRAIDE. Several partners have been brought together to provide clean cooking access to thousands of Rwandan households and reduce CO2 emissions.”

Name: Jan de Graaf
Position: COO, BioMassters

Meet the team

Our team consists of 15+ dedicated professionals in Ethiopia, Rwanda, Burundi and the Netherlands.

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